About us

Sales excellence isn’t born. It isn’t a personality type. Scalable, repeatable and consistent sales success does not happen by accident – it is process driven. It is founded in methodology and underpinned by a set of competencies and skills that can be documented, learned and measured. One Red Apple is a fully licenced member of the worldwide Miller Heiman Group network of proven sales experts. When you engage with us we help you to engender both the permanent behavioural change and the cultural adoption of proven, winning sales methodology necessary to achieve growth in the most efficient way possible with the most lasting impact. It balances that most valuable of sales resources – time, with appropriate, relevant and measurable activity that accelerates sales success and can immediately be incorporated into your sales DNA.

This is a blueprint that will empower client facing staff at every level to execute with consistency such that positive customer perception of the value you deliver to their business is maximised at the highest levels. This framework fosters commitment and urgency in action from clients, stimulates effective communication and accelerates deal velocity. This reduces sales cycle times especially where there are many client side stakeholders and the decision making process is complex.

Salespeople Trained

What our clients say

With no other investment in the sales team, no increase in headcount and with a reduction in operational and administrative overhead, One Red Apple and Miller Heiman have helped us embed process, methodology, coaching and tools that have taken our close rate on forecast deals from 43% to 68% in eighteen months.

SVP, Global IT

“Efficient, professional. The finest high level training programme I have ever seen..a mini MBA in how to sell”

Henry J Cockerill, SVP Coca-Cola

“The quality of our approach to Sales Objectives, and thus our win rate, improved immediately. Where prospecting was almost non-existent in some territories, it is now central to our sales planning and discussions.”

Regional Vice President, Energy & Utilities

“Methodology that enables Price Waterhouse Coopers to be viewed by our major accounts as a joint venture partner.”

Tom Beyer, Ex Vice Chairman, PWC